How to Optimize Your Website – Website Optimization

1st SEO Step Theme Determination

Define your Business & Target Audience
The first step of any business starts with business analysis. Determine what kind of services/products your website is going to provide and what kind of audience/visitors you want for your website?

Competitor Analysis
Find your competitor websites and analyze their strategies, the keywords they use, the techniques they applied. With the help of Competitor analysis you will find out what is working and what is not working, which will help in your SEO process.

Keyword Research
Make a list of keywords used by your competitors and those your target audience would search for. Use the keyword research tools like Wordtracker, Overture to get more keywords for your related search terms. After that refine your list and select your final Targeted keywords.

2nd SEO Step On-Page Optimization Techniques

• Home Page Optimization
• HTML Tags Optimization
• Title Tag Optimization - Optimize your title tag based on keywords selection (upto 68 Characters)
• Meta Description - Optimize your description tag based on keywords selection (upto 168 Characters)
• Header Tags Optimization - Based on Keyword Selection• Alt Tag Optimization• Site content Optimization
• Site Images Optimization
• Site Map & 404 Error Page Optimization

3rd SEO Step Website Design and Structure/Information Flow

• Directory Structure (Information Flow)
• Internal Navigation Optimization
• Blog(s) on Theme of the Product or Services

4th SEO Step Off-Page Optimization Techniques

• Directory Submission
• Article Submission
• Social Bookmarking
• Press Releases
• Web Forums Participation
• Social Media Activities
• Link Building
• RSS Feed Submission
• Blog Commenting
• Forum Posting

Read more »

What is a Search Engine and How Does it works?

A search engine is a program that searches for sites on vast expanse of World Wide Web based on the words or phrases that you choose as search terms. Search engines look around their own databases of information in order to find the information that you are looking for.

Internet search engines are the web search engines that searches and retrieves information on the web. Most of them use crawler indexer architecture that means they depend on their crawler modules. Crawlers also called as spiders. Spiders are the small programs that browse the web.

Googlebot / Robot / Spider
Googlebot is a web crawling robot which finds and retrieves pages on the web and hand over to Google indexer. Googlebot uses an algorithmic process, computer programs to determine which site to crawl, how often and how many pages to fetch from each site. Google crawl process begins with a list of web page URL’s, generated from previous crawl processes and augmented with sitemap data provided by webmaster.

At the time of crawling Googlebot detects the links on each page and add them to its list of pages to crawl. New sites, changes to existing site and deadlines are noted and used to update the Google Index.

Google Indexer
To process the pages crawled by Googlebot Google uses indexing algorithm to organize crawled content. The indexer extracts the words form each page crawled by Googlebot and records its URLs. After processing this information it results into a large lookup table that gives a list of URLs pointing to pages where each word occurs. (Google processes information in key content tags for e.g. title tag or alternative tags of images.)

When a user enters a search query in Google Search box, Google machines search the index for matching pages (for entered keyword) and returns the pages that are most relevant to that search term.

Read more »

What Is SEO (Search Engine Optimization) and why SEO is Important?

Search Engine Optimization is the process of optimizing your website to increase the amount of targeted traffic to your website that comes from major search engines like Google, Yahoo and MSN. In other words it is the process of increasing the amount of visitors to your Web site by ranking high in the search results of a search engine.

We all know that almost all Internet users browse only 2 to 3 pages of search results, so where a site ranks in a search results is essential for directing more traffic toward the site.

Why SEO is Important?

We know that every day more and more websites are being introduced in the World Wide Web, the competition is also increasing. Therefore it is not that simple to see your website in the topmost position in the search engines.

Search engines have many rules that need to be followed for proper creation and appropriate maintenance of your websites (business’s) online presence. SEO is the method of analyzing and constructing individual pages of your website so that they can be discovered, analyzed, and then indexed by various search engines. Search Engine Optimization can make the content of your website pages more relevant, and more easily read by search engines and their crawling and indexing software.

Read more »