Important On Page SEO factors

1. Keyword in DomainKeywords should be there in Domain name. Means if you are offering SEO services then your domain name should be www.seo-services.com or www.seoservices.com2. File NamingFile names should be appropriate. (Include all keywords in the URL) If have separate page for content writing services in your website then URL for that page should be www.seo-services.com/content-writing-services.htmlMake sure you use dashes instead of underscores.3. Title TagTitle Tags for all pages should be related to the page.The sites title plays an important factor in your Click through Rate.Don’t put duplicate title tags.Make sure you put keywords in title, do not over stuff.There are 2 factors you need to take into consideration. o Prominence = It measures how close the targeted keyword...

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Types of Search Engines

Crawler Based Search EnginesCrawler-based search engines use software programs to find information on the Internet and store it for search results in massive databases or indexes. The programs used by the search engines are called ‘spiders’, ‘crawlers’, ‘robots’ or ‘bots’.Examples of crawler-based search engines are: Google (http://www.google.com/)Ask Jeeves (http://www.ask.com/)Human Powered DirectoriesThese search engines (directories) depends upon humans for its listings. These human editors decide what category the site belongs to. They place the websites within specific categories in the directories database. These human editors comprehensively check the website and rank it depending upon the information they find, using a pre-defined set of rules.There are two major directories at the...

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Black hat SEO

Black hat SEO is also called as Spamdexing. Black hat SEO is normally defined as techniques that are used to get top rankings in an unethical manner means against search engine guidelines. Some of these techniques include *Keywords Stuffing – Stuffing of Keywords in anchor text, title and domain name stuffing*Invisible/hidden text and links: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders.*Using techniques to increase the number of links to your pages, such as link farms*Duplicate content taken from other sites*Spamming forums or blogsDoorway pages. A doorway page is a page built specifically for the purpose of ranking well in the search engines and without any real content of its own, and which then links to the "real"...

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What is a Search Engine and How Does it works?

A search engine is a program that searches for sites on vast expanse of World Wide Web based on the words or phrases that you choose as search terms. Search engines look around their own databases of information in order to find the information that you are looking for.Internet search engines are the web search engines that searches and retrieves information on the web. Most of them use crawler indexer architecture that means they depend on their crawler modules. Crawlers also called as spiders. Spiders are the small programs that browse the web.Googlebot / Robot / SpiderGooglebot is a web crawling robot which finds and retrieves pages on the web and hand over to Google indexer. Googlebot uses an algorithmic process, computer programs to determine which site to crawl, how often and how many...

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