Search Engine Optimization is the process of optimizing your website to increase the amount of targeted traffic to your website that comes from major search engines like Google, Yahoo and MSN. In other words it is the process of increasing the amount of visitors to your Web site by ranking high in the search results of a search engine.
We all know that almost all Internet users browse only 2 to 3 pages of search results, so where a site ranks in a search results is essential for directing more traffic toward the site.
Why SEO is Important?
We know that every day more and more websites are being introduced in the World Wide Web, the competition is also increasing. Therefore it is not that simple to see your website in the topmost position in the search engines.
Search engines have many rules that need to be followed for proper creation and appropriate maintenance of your websites (business’s) online presence. SEO is the method of analyzing and constructing individual pages of your website so that they can be discovered, analyzed, and then indexed by various search engines. Search Engine Optimization can make the content of your website pages more relevant, and more easily read by search engines and their crawling and indexing software.
