Directory submission and its Advantages

Directory submission is one of the most affordable, free, link building methods of off page SEO. It is the most common methods of building backlinks.

• Directory Submission Increases Your Backlinks – From web directories you
  get one-way inbound links. Search engine give importance to number of inbound
  links to your site. When you will include your links the web directories don’t
  expect you to put their link on your website.


• Helps to getting listed in major search engines – When search engine
  robots find your website link on the directory sites, they will follow those
  links to your site and there are chances of your site being indexed in search
  engine databases.


• Use of Anchor Text: It is a link given to text. Web directories allow you
  to enter site title in which you can use your targeted keywords. It will
  generate SEO anchor text and helps to improve search engine and will increase
  your link popularity.


• You can also increase brand awareness by using your business name within
  the anchor text of their directory listing.

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Off Page SEO Techniques

• Directory Submission

Submit your website URL to the appropriate categories of popular directories. This can help you to get valuable back links.

• Article submission

It is an easy way to get back links. Submit unique articles to various popular article directories like GoArticles.com, EzineArticles.com, iSnare.com, ArticleDashboard.com, and ArticlesBase.com.

• Create a blog & post

Create your own blog and write posts. This can be an efficient way of making people focus on what you have to offer.

• RSS Feed generation and submission

This will help to keep the readers who are interested in your updates and news even when they don’t have the time to actually visit the site.

• Forum Posting

Create account on some popular forums, build your reliability there, shortly you will be allowed to add your site URL in your signature, this will help you to get valuable back link.

• Bogs comments

Write the comments on related dofollow blog posts. This is also a best way to get a valuable back link.

• Classified ads

Post classified ads for your products or services on popular classified site like Quikr, Adpost, Craigslist etc.

• Social Bookmarking

Create accounts in popular bookmarking sites like delicious, dig, mixx etc. and store bookmarks online.

• Social Networking

This is the act of exchanging information, through a variety of technologies, such as the Internet, cell phones, and other services.

• Q and A Postings
• Link Building

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How to Optimize Your Website – Website Optimization

1st SEO Step Theme Determination

Define your Business & Target Audience
The first step of any business starts with business analysis. Determine what kind of services/products your website is going to provide and what kind of audience/visitors you want for your website?

Competitor Analysis
Find your competitor websites and analyze their strategies, the keywords they use, the techniques they applied. With the help of Competitor analysis you will find out what is working and what is not working, which will help in your SEO process.

Keyword Research
Make a list of keywords used by your competitors and those your target audience would search for. Use the keyword research tools like Wordtracker, Overture to get more keywords for your related search terms. After that refine your list and select your final Targeted keywords.

2nd SEO Step On-Page Optimization Techniques

• Home Page Optimization
• HTML Tags Optimization
• Title Tag Optimization - Optimize your title tag based on keywords selection (upto 68 Characters)
• Meta Description - Optimize your description tag based on keywords selection (upto 168 Characters)
• Header Tags Optimization - Based on Keyword Selection• Alt Tag Optimization• Site content Optimization
• Site Images Optimization
• Site Map & 404 Error Page Optimization

3rd SEO Step Website Design and Structure/Information Flow

• Directory Structure (Information Flow)
• Internal Navigation Optimization
• Blog(s) on Theme of the Product or Services

4th SEO Step Off-Page Optimization Techniques

• Directory Submission
• Article Submission
• Social Bookmarking
• Press Releases
• Web Forums Participation
• Social Media Activities
• Link Building
• RSS Feed Submission
• Blog Commenting
• Forum Posting

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Off page SEO factors

Off page optimization is defined as the work that needs to be done off the pages of your website.
Some of the off page factors include:

• Page Rank - It is a numerical value given to your pages by google, based on the page rank algorithm. Page rank is calculated by looking at how many pages link to you and what their page rank is.
• Total number of incoming links
• Incoming links from high ranking pages
• Use of anchor text in the
• Link popularity can be achieved by using blog commenting, forum postings, social networking sites, article submission, press release promotions, directory submissions, classified ads posting, link exchange with relevant sites etc
• Build quality links for link building which include relevance, page rank and authority sites.

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